Shannon B.
Instagram · clean beauty
16.1kfollowers
~2.4%engagement
$350–500est. rate
Escrow · disclosure · proof
Pay for the post — with receipts.
Most creator deals still start in a DM and end in a chase. Payola is the middle that holds the money, requires a clear disclosure, and only pays out when proof lands.
For DTC skincare teams and beauty micro-creators who are done chasing invoices.
Escrow heldFunds sit until proof is approved
Disclosure required#ad / paid partnership — always
Micro-first~2k–25k engaged creators
~12–15% feeOnly when a placement closes
Launch roster preview
Clean-skincare micro-creators we’re recruiting first. This is a preview of the lane — you can’t book from the site yet.
B.P.
TikTok · routines & demos
17.1kfollowers
~6.1%engagement
$300–450est. rate
Maria F.
Instagram · ingredients
10.7kfollowers
—engagement
$250–400est. rate
Gem C.
Instagram · esthetician UGC
2.3kfollowers
~8.1%engagement
$200–350est. rate
Chelsea E.
Instagram · eco reviews
2.3kfollowers
—engagement
$200–300est. rate
Ildi P.
Instagram · holistic pro
10.1kfollowers
—engagement
$300–500est. rate
Kathy R.
TikTok · barrier care, 35+
6.3kfollowers
—engagement
$200–350est. rate
Vania B.
TikTok · low-tox honest
5.9kfollowers
—engagement
$175–300est. rate
Cards use product stills instead of headshots (no star ratings). Names are shortened on purpose; rate ranges are samples until each creator’s rate card is locked.
How a deal works
Four steps, every time. No confusing dashboards — just a clear path from match to payout.
1
Match
Brand and creator lock the placement, platform, and fee before anyone posts.
2
Fund
The brand puts the placement fee — plus our ~12–15% — into escrow, so the money isn’t floating in a DM thread.
3
Disclose
The creator posts with a clear #ad or Paid Partnership label — disclosure isn’t optional.
4
Prove & pay
Proof comes in, the brand approves, and escrow releases to the creator.
The mess everyone knows
It usually starts with a DM handshake, a vague post, a missing #ad — and ends with “checking with finance.”
Payola flips that. We hold the money, require the disclosure, and release on proof. Our fee is about 12–15% for running escrow and proof — no fake reviews, just a cleaner deal.
We’re starting with clean-skincare micro-creators and DTC brands; the same escrow flow carries when we expand.
I’m buying placements
Tell us what you sell and what a placement is worth to you. We’ll match engaged creators and run the escrow so you don’t have to.
Start a brand convo →
I get paid to post
Share your rate card and niche. We only run escrowed deals — so you’re not chasing an invoice after you post.
Start a creator convo →